Inspired by “drop culture” and fueled by consumers’ love of music, gaming and sports, Coca-Cola® Creations is a celebration of innovation and the Real Magic of Coca-Cola® across platforms, culture & ideas to engage with youth. The novelty and get-it-before-its-gone urgency of the limited-edition releases have resonated with young consumers, piquing their curiosity and bringing them back. Since the platform’s debut in February, four unique beverages have been unveiled: Coca-Cola Starlight, Coca-Cola Zero Sugar Byte, Marshmello’s Limited Edition Coca-Cola and Coca-Cola Dreamworld.
*Please contact your Coca-Cola representative regarding availability, timing, and rights in your markets