Marketing Vitals

Marketing Vitals drives top line revenue thru better decision-making across the entire brand. We start by downloading 3+ full years of raw transactional information (direct from the POS system) then tie together data points from payment, weather, marketing events, price changes, email, text, loyalty, online ordering, wifi, demographics, coupons, wait list, reservations and many more to provide analytics that help to illuminate the WHY behind guest’s behavioral movement in frequency, basket, spend, price, menu mix and more. Ultimately we can help prove (historically) the impact (positive or negative) of an event on guest movement (not just top line sales) then apply that to a predictive technology for sales and menu mix that is second to none.

The format is a single platform that can ingest multiple POS providers, multiple currencies and still allow you to see all brands, all countries from a single screen. We even normalize the fluctuations in the exchange rates to better understand sales movement by eliminating the false gains from the money moving. What we present to the client are unique user friendly features that bring the answer to you versus having to search for it. Highly visual and quick. We have 13 one-click analytics that will perform analytics in areas like price elasticity, menu analysis, guests analysis (down to the individual guest), Event Vitals (macro of a promotion), Campaign Vitals (micro down to the guests that responded), Guest Segmentation, Bullseye Sales Patterning, Fans (multiple visit guests) and more.