Bryan Loo

Chief Executive Officer

LOOB Holdings Sdn Bhd

With a diverse portfolio of F&B brands spanning multiple countries, award-winning entrepreneur Bryan Loo has long dominated the premium quick-service and fast-casual restaurant business in Malaysia.

Born and bred in Perlis, Bryan first embarked on a medical career path after obtaining a degree in Biotechnology from Monash University, Australia. The turning point came two years later, when he decided to make his mark in the local F&B industry instead.

This led to the birth of LOOB Holding Sdn. Bhd., and consequently the rapid growth of a comprehensive profile of highly-recognised F&B brands - such as Tealive, Gindaco, Croissant Taiyaki, Define:food, Define:burgers, Ko Ko Kai and Yun Bridge Noodle.

Bryan’s hard work and dedication, of course, did not go unnoticed. Apart from being hailed as a role model for young entrepreneurs, his gripping personality also made him a sought-after spokesperson for world-class brands - including TUMI, Merc, Huawei, Sony, Haig Club and more. His other notable accolades include:

  • Ernst & Young Entrepreneur of the Year 2013/2014 (Winner)
  • JCI Creative Young Entrepreneur Award (Top 10 Finalist)
  • RHB Bank Top 40 Under 40 Best Performance Award 2014
  • The Brand Laureate SMEs Brand Leadership Award 2014-2015 (SME Brand Personality of the Year)

Now, in his early 30’s, Bryan manages a strong workforce of 2000 employees who serve over 5 million customers in more than 400 outlets worldwide. Overseas expansion has also begun, with Tealive establishing its footprint in the UK, Australia, China, Vietnam, Myanmar and Brunei.