Greg Creed is Chief Executive Officer of Yum Brands, Inc., (NYSE: YUM), a role he assumed January 1, 2015. He is also a member of the Company’s Board of Directors. Yum! Brands is one of the world’s largest restaurant companies with over 43,500 restaurants in 135 countries and territories with 1.5 million associates. Its restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories. Worldwide, the Yum! Brands system opens over six new restaurants per day on average, making it a leader in global retail development. Since its spin-off from PepsiCo in 1997, Yum! Brands has established itself as a global powerhouse going from approximately 20 percent of its profits coming from outside the United States to almost 50 percent in 2016, while remaining an industry leader in return on invested capital.
Under Creed’s leadership, 2016 was a landmark year for Yum! Brands as it successfully completed the separation of Yum China as an independent and powerful growth company. In addition, Yum! Brands launched a new multi-year strategic transformation plan to become a more focused, more franchised and more efficient company in order to strengthen and grow its KFC, Pizza Hut and Taco Bell brands around the world, creating significant long-term value for all its stakeholders.
Creed, a 23-year veteran with the Company, reports to Yum!’s Non-Executive Chairman. Creed has more than 40 years of extensive experience in marketing and operations with leading packaged goods and restaurant brands. He is responsible for leading the Company’s overarching strategies, structure, people development and culture that will drive sales and profitability at all of its businesses worldwide. His vision for the Company is to build A World with More Yum! – KFC, Pizza Hut and Taco Bell in more places, in more ways consumers can access the brands, serving delicious food and shareable experiences. Creed wants to build the world’s most loved, trusted and fastest-growing restaurant brands. In order to deliver on this mission, he is focused on unlocking and driving growth through the Company’s four key business priorities: Distinctive, Relevant Brands; Unmatched Franchise Operating Capability; Bold Restaurant Development; and Unrivaled Culture and Talent. All Yum! functional leaders and global brand divisions report directly to Creed.
Prior to leading Yum! Brands, Creed was head of Taco Bell, the nation's leading Mexican-style quick service restaurant chain that is currently serving more than 42 million customers each week in 7,000 stores across the U.S. He was appointed Chief Executive Officer of Taco Bell in early 2011 after serving as President and Chief Concept Officer and was responsible for driving overall brand strategy and performance of the business in the U.S. and internationally. He re-energized Taco Bell with the launch of the Live Más brand campaign in 2012; the reinvention of the taco with the revolutionary Doritos Locos Taco; and the introduction of the game-changing Cantina Bell Menu – delivering vibrant new flavors and high-quality ingredients. He also served as Chief Marketing Officer at Taco Bell where he spearheaded the “Think Outside the Bun” campaign and new product introductions that generated strong sales and profit growth for five consecutive years.
Creed has held various roles with the Company including Chief Operating Officer for Yum! where he created a people-focused leadership approach for global operations and led the strategic development for Taco Bell International.He also spent seven years in leadership positions in the Company’s successful Australia business, including Chief Marketing Officer for KFC, Pizza Hut and Taco Bell Australia. Before joining the Company, Creed spent 17 years at Unilever in various leadership roles in Sydney, London and New York.
Creed is Chairman of the Yum! Brands Foundation and serves on the Board of Directors of the Whirlpool Corporation. He is also a member of The Business Council. He previously served on the Board of IGT (2010-2015) and the UCLA Board of Visitors (2012-2016). He earned a business degree from Queensland University of Technology in Brisbane, Australia, and was named the 2014 QUT Alumnus of the Year. He and his wife, Carolyn, have two grown children.