Hendy Setiono

Founder & CEO

Baba Rafi Enterprises

Hendy Setiono started the Kebab Turki Baba Rafi business at the age of 19 years old. From the initial store in Surabaya, Indonesia, Kebab Turki Baba Rafi has grown to more than 1,300 outlets in 10 countries: Indonesia, Malaysia, Philippine, Singapore, China, Sri Lanka, Bangladesh, Brunei Darussalam, Netherland and India as of 2019. Through his Baba Rafi Enterprise Hendy has launched additional F&B businesses including Foresthree Coffee and Cakekinian by Arief Muhammad. Currently he is also developing another category of business which is Tambak Udang Vaname.

Hendy has become an Angel investor and supports young entrepreneurs to grow their business. His success story inspires many young entrepreneurs. He established Hendy Setiono Foundation as his dedication to encourage more young entrepreneurs in Indonesia.

 As one of the chosen entrepreneur in The Asia’s Top 10 Young Entrepreneur Award and also the First Winner Franchise Global Indonesia from Joko Widodo as The President of Indonesia, Hendy believes that everyone has the same opportunity to be successful, only their efforts and strong will that can make difference.