Barry is one of Kantar’s foremost global commerce experts with a distinguished history of serving customers, partners, and people throughout his more than 30 years in the retail, food service, and FMCG industries. His 25-year career with The Coca-Company featured landmark achievements in the areas of customer leadership, customer marketing, ecommerce, innovation, consumer insights, category management, and future strategies. Before joining the Coca-Cola system, Barry worked for Pfizer (formerly Wyeth-Ayerst) for seven years in commercial, customer, marketing, and insights roles. Barry earned a B.A. in business from the University of North Florida and an MBA from Mercer University. He is currently on the advisory boards of the Digital Marketing Institute, George Washington University Digital Marketing Program, and the Fellowship of Christian Athletes.
Sessions for Barry Thomas
Driving Relevance in Uncertain Conditions
Consumer expectations never hit pause. In the midst of disruptive trends like economic uncertainty, digitization and sustainability, we must continue delivering relevant engagement with our consumers.
Join Elaine Bowers Coventry, Chief Customer & Commercial Officer, The Coca-Cola Company and Barry Thomas, Senior Retail Thought Leader, Kantar as they discuss how brands deliver value in times of change. We will discuss key themes Elaine has seen while leading the customer and commercial function for the Coca-Cola system, which includes operations in over 200 countries. We will also hear about balancing inflationary pressures and consumer delight. If you are looking for insights on driving a consumer centric approach, this is one talk you will not want to miss.
Kantar Consulting Practice