Based in Singapore, Claudia Lorenzo is president of the ASEAN business unit of The Coca-Cola Company. Lorenzo, who joined the company in 1994, was appointed to this role in July 2019. The ASEAN business unit includes the Philippines, Thailand, Indonesia, Vietnam, Malaysia, Singapore, Myanmar and Cambodia.
Lorenzo previously served as vice president of Still Beverages for the company’s Brazil business unit.
Lorenzo joined Coca-Cola Brazil in 1994 and went on to hold a variety of roles across several functions, including key account management, shopper marketing, planning, franchise leadership and public affairs, communications and sustainability. She led public affairs, communications and sustainability in Brazil from 2015 to 2017.
Prior to Coca-Cola, Lorenzo worked for Globo TV in Brazil for four years.
Lorenzo earned a degree in journalism from Helio Alonso University, or FACHA, and holds an executive MBA with a focus in retail management from IBMEC, both in Brazil. She is passionate about diversity in the workplace as well as sustainability and social purpose. Under Claudia's leadership, Coca-Cola Brazil created a social business program called "Coletivo" that became the biggest private-sector driven program to support youth with education and first job opportunities. This program also accelerated the reach of Coca-Cola's ambitious recycling and women economic empowerment goals in Brazil. Claudia is also an active participant in the Global Women's Leadership Council of The Coca-Cola Company where she strives to accelerate female participation in leadership positions across the organization.