Looking to enter or expand in the U.S., Canada or Mexico? This session will provide the necessary background and up-to-date intelligence for any restaurant concept planning to enter or expand within North America. The session is designed to give you, the operator, insight into the North American foodservice market, including the current size of the market, trends in foodservice, who the successful restaurant operators are and who to watch. Additionally, learn what issues restaurant brands face when entering the U.S. related to the marketplace, distribution and local governments. After gaining a foundational understanding, walk away with an invaluable framework for your expansion strategy toolkit.