Times are changing. Customer needs are shifting. In this session, learn more about how manufacturers are adapting to meet the ever-changing needs of customers. Through new innovations, product design updates, connected technologies and more, discover how to meet growing trends and customer needs.

Global supply chain leaders representing U.S.- and internationally-based franchisors and franchisees on key challenges and solutions in managing global supply chains within the foodservice industry.

Just as consumers now expect more in terms of the food they eat, they are also beginning to take note of restaurants’ “green” practices for management of supplies, buildings and infrastructure. Major global and regional chains are making important changes and—importantly—promoting them aggressively, indicating that they have reason to believe “green” positioning resonates with their customers. Walk away from this session equipped with the forward-looking initiatives industry leaders are deploying to become more sustainable and build business off of it.

We have entered an era where brands function as more than their original intention. Restaurants, fitness clubs, and retails brands have rooted their identity and values in something deeper than their product offerings. Their unique value propositions stem from creating a company culture built on a strong mission and a definable purpose.

Join us we discuss restaurants that are becoming lifestyle brands and how these companies are leading the charge on what it means to offer more than food. Learn how you can firmly communicate your brand's mission to your guests and connect everything you do back to it.